Celebrity Digital Humans in Customer Service

Main Researcher: Dr. Alan Dennis

Overview: One of our most intriguing projects examined the role of celebrity likeness in digital humans. We hypothesized that integrating celebrity personas into AI could enhance user trust and service adoption. Our findings confirmed that users are more likely to engage with AI agents modeled after celebrities like Digital Hugh Jackman, and service errors were less likely to impact user satisfaction.

Key Insights: This research offers exciting possibilities for industries such as retail and entertainment, where brand perception plays a critical role in customer engagement. However, our studies also raised ethical concerns regarding user manipulation and the boundaries between reality and simulation in AI-human interaction.